Social Media Campaign: Valio

Adprofit Junior _ #ValiosoMomento _ Luov

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In spring 2018, I participated in AdProfit Junior -competition with a campaign called ‘#ValiosoMomento’. Client for the campaign was Valio. #ValiosoMomento was a social media influencer campaign aimed towards women between 20-39 years. It’s goal was to popularise Valio in Spanish markets and to gain new followers on its social media channels.

From the project learned how to:

Build a marketing campaign plan based on client’s brief.
Build a marketing campaign that works both online and offline.
Identify different customer touch points.
Identify and choose appropriate metrics.

The campaign was done in collaboration with my partner Vivi Mikkonen. I was mainly responsible for the creative idea, making the campaign structure and the visual style of the presentation.