During fall 2018, I designed an “what could be” the new brand identity for Finnish football league, Veikkausliiga. The brand identity was done as a course-assignment in Haaga-Helia UA. The project included:

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• Analysing current competitive environment

• Re-thinking the values and the brand persona of Veikkausliiga

• Designing a new slogan

• Identifying new key-messages

• Designing a brand advertisement (incl. writing a storyboard).

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The project required me to critically think where Veikkausliiga is now, and how it could brand itself to reach new customer segments in its domestic market. The project was  done independently and required self-imposed decision making.